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Sep 21, 2005
Events
Seminar to Probe Hispanic Consumer Market: Business Courier, 9/21
10/4, Chicago 9 AM-4 PM
The University of Cincinnati College of Business will host a seminar Oct. 4 to discuss the needs and business opportunities of the Hispanic consumer market. "Understanding the Hispanic Market: Business Opportunity or Matter of Survival," created by LaVerdad, is in its third year. It examines the Hispanic consumer andhighlights market changes at the local, regional and national levels The seminar takes place at Tangeman University Center, 9 a.m. to 4 p.m. Participants can register at (513) 891-1430 for the seminar, which costs $99 for corporations and $49 for nonprofits.
http://cincinnati.bizjournals.com/cincinnati/stories/2005/09/19/daily18.html?jst=b_ln_hl
Banking
First American Title Expands Hispanic Marketing Program in Phoenix: RIS Media, 9/21
First American Title Insurance Company today announced the launch of an enhanced Hispanic marketing program in greater Phoenix designed to help increase homeownership opportunities among Maricopa County\'s Hispanic community. The program will help address the needs of Hispanic homebuyers by assisting real estate practitioners in better serving this growing homebuyer segment.
As part of its Phoenix area kickoff, First American will host a seminar and reception for real estate agents and mortgage lenders on Thursday, Sept. 22, from 5-8 p.m. at Comedor Guadalajara, 1830 S. Central Ave., Phoenix. Gary A. Acosta, chief executive officer of Prado Home Mortgage and co-founder of the National Association of Hispanic Real Estate Professionals, (NAHREP) will provide a keynote address entitled: \"Economic Empowerment for Latinos in the 21st Century.\" Other speakers will include Margie O\'Campo de Castillo, president of the Phoenix chapter of the Hispanic Association of Real Estate Professionals (HAREP) and Pablo Wong, vice president of Emerging Markets for First American Title Insurance Company.
http://rismedia.com/index.php/article/articleview/11866/1/1/
BOfA Surpasses National %age of US Hispanic in Terms of Employment; PR Wire, 9/20
Hispanic associates make up 15.5 percent of the domestic workforce at Bank of America, surpassing the national Hispanic labor force share of 13 percent (1). Concurrently, the percentage of
Hispanic associates at Bank of America also exceeds the United States'
Hispanic population, projected at 13.7 percent by the United States Census
Bureau. "At Bank of America, we are developing and implementing initiatives that
will further the goal of establishing a work environment in which all
associates are empowered and supported to do their best work and rewarded
based on their contributions," said Geri Thomas, Bank of America's corporate
diversity executive and co-chair of the Bank of America Corporate Diversity
Advisory Council.
Posted at 04:52 pm by CMG_Hispano
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Sep 20, 2005
Medical
Duke Health Specialists Study Mexican Culture: Herald Sun, 9/20
Two Duke University Health System specialists are to join 19 other North Carolina health care professionals Sunday in a one-week visit to Mexico as part of a yearlong course to help them find ways to integrate Hispanic cultural nuance into their practices. It's the second health care delegation coordinated by the Latino Initiative of the Center for International Understanding. The center, founded in 1979, is a public service of the UNC system. Its mission, "Learning from the world, serving North Carolina," has resulted in programs taking more than 7,800 North Carolinians abroad to learn from 47 different countries.
http://www.herald-sun.com/durham/4-648356.html
Consumer Goods
Zubi Resigns Masterfoods Account: HMW, 9/19
After six years, Coral Gables-based Zubi Advertising on Monday resigned the Masterfoods USA account due to a "steady decline" in the clients' outreach to U.S. Hispanics. Zubi won the account – which includes brands like Snickers, M&Ms, Skittles, Starburst and Twix - in 1999. Over the last three years, Masterfoods has considerably diminished its spending and activity directed at the Hispanic market, explains Joe Castro, executive vice president of Zubi. "The first couple of years we saw a lot of activity and growth opportunities, but since 2001 or 2002 it has been steadily declining," says Castro. As the agency began planning its activities for 2006, notes Castro, they realized Masterfoods had little plans for Hispanic initiatives. "It doesn’t make sense to continue working for them; we're wasting our time," Castro says. "We want to work for clients who set up the Hispanic market as a major priority." He points out that over the last three years there have been several management changes at Masterfoods and that the agency was seeing little involvement – and minimal response – from company executives. The most marked change was the March departure of Roberto García as ethnic marketing manager. His position has not been filled.
http://www.hmweekly.com/issues/breakingnews/148624-1.phtml
Brewers Woo Hispanic Drinkers: Finance 24, 9/18
As US brewers work to combat weak sales, they are paying more attention than ever to a loyal and rapidly growing group: Hispanic beer drinkers. Anheuser-Busch Cos, SAB Miller's Miller Brewing Co and Molson Coors Brewing Co all have stepped up Hispanic marketing recently. No wonder. At 41 million and growing, the US Hispanic population is larger than Canada's entire population of 32 million. "If you're going to succeed in the beer business," you have to succeed in the Hispanic market, said Paul Mendieta, director of Hispanic marketing at Coors, Molson Coors' US unit.
http://www.finance24.com/articles/companies/display_article.asp?Nav=ns&lvl2=comp&ArticleID=1518-1783_1772065
Banking
Regions Bank Taps Hispanic Shop: HMW, 9/19
Regions Bank, the Alabama-based financial institution that last year merged with Union Planters Bank – has selected CreativeOnDemand as its Hispanic agency of record. The Miami-based shop was selected after a review that included 20 agencies. The review was handled by Regions Bank in conjunction with its non-Latino agency Luckie & Co., explains an insider familiar with the matter. The Birmingham-based agency won the creative portion of the Regions Bank account in 2004 and has been handling media planning and buying for the bank since 2003.
http://www.hmweekly.com/issues/9_38/accounts/148609-1.phtml
Posted at 12:58 pm by CMG_Hispano
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Sep 16, 2005
Consumer Goods
Home Depot Offers Colors In Spanish: Miami Herald, 9/15
Mention the color Hunter Green to Martha Kruse and the Peruvian can't relate. But tell her Verde Amazonas and there is an immediate visual association. Reaching out to Hispanic consumers through color and culture is the idea behind Home Depot's launch of Colores Orígenes, a line of more than 70 paint colors. It's an example of the increasing importance to major national retailers of having a strategy to capture the business of what is the fastest growing segment of the U.S. population. Earlier this year, Publix launched two Hispanic-themed Publix Sabor stores featuring an extensive selection of Latin products. Sears has converted about 100 locations to ''multicultural stores'' geared to appeal to Hispanic, black and Asian shoppers. Also, talk-show hostess Cristina Saralegui launched a furniture line, Casa Cristina, available locally at El Dorado Furniture.
http://www.miami.com/mld/miamiherald/12648305.htm
Telecommunications
Movida Communications Expanding Rapidly Across US: PR Wire, 9/15
The Cisneros Group of Companies today announced that Movida, the nation's first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, is adding 20 more states with Hispanic populations to its growing list of launches this year. Movida Chairman Enrique Garcia said: Movida customers. "Following our successful launch in Los Angeles, we are launching wireless telephone service in Florida, where Movida will be available Wal-Mart stores and hundreds of other retail outlets throughout the state. We are also pleased that -- working together with Wal-Mart -- we will add select Wal-Mart locations in 20 more states including New Jersey, Pennsylvania, Massachusetts, Georgia and North Carolina, among others, to those already offering Movida wireless communications services," Mr. Garcia said. Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Los Angeles, Dallas, Houston, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas. Adding to its appeal to U.S.-Hispanic customers Movida has begun offering through LatCel -another Cisneros Group company -- broad access to unique Hispanic-specific news and information content exclusive to Movida customers including regional news programming, Latin American soccer scores, Hispanic celebrity news and gossip, home country news alerts and Patron Saint of the Day -- a very important feature to many U.S.-Hispanic customers.."
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050915005064&newsLang=en
Insurance
Allstate Makes Appeal to Latinos W/ CD: Marketing y Medios, 9/15
Loaded with 40,000 CD samplers called Vamos a Bailar and featuring an eclectic mix of Latino artists, Allstate Insurance Co. will hit the top 10 Hispanic markets with its musical offerings beginning today, the start of Hispanic Heritage Month.
The Northbrook, Ill.-based company tapped Vital Marketing of New York to create the CD, which will be distributed at month-long festivities in Latino communities.
http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1001137725
Marketing
Marketers Blitz Into Hispanic Heritage Month: Marketing y Medios, 9/15
Beer, cardiovascular health, cereal, children's television programming, Internet services, postage stamps and even trips to the zoo are among the numerous goods and services being pitched commemorate Hispanic Heritage Month, which starts today.
"The question is how do you break through that clutter when the media is being bombarded by Hispanic Heritage Month events and press releases," asks Steven Chavez, vice president of public relations at La Agencia de Orcí & Asociados in Los Angeles. Chavez spoke with Marketing y Medios while en route to a Verizon press conference pegged to the start of Hispanic Heritage Month. http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1001137883
Posted at 10:19 am by CMG_Hispano
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Sep 15, 2005
Telecommunications
IDT Plans Hispanic Prepaid Wireless Service: 9/13
T elecom services provider IDT plans to launch a prepaid wireless service for the Hispanic community in the fourth quarter.
Newark, N.J.-based IDT said the service, called TuYo Mobile, will provide low rates for international calling and text messaging, as well as music, sports and ringtones specifically geared toward the customer’s country of origin. The company already sells more than 350 million long-distance calling cards annually through more than 300,000 retail outlets nationwide.
http://newyorkbusiness.com/news.cms?id=11693
Banking
HispanicLending.Com Launches Website to Boost Hispanic Homeownership: Business Wire, 9/13
HispanicLending.com announced today the official launch of their national home buying resource center website that was developed for the Hispanic home buying community. Prospective Hispanic home buyers can easily locate on the HispanicLending.com website any major service that is required during the home buying process including a nationally recognized mortgage company, Spanish-speaking realtors, down payment assistance, title insurance companies, homeowner's insurance agents, new homes for sale and home education information. Bringing together organizations, companies and individuals that are committed to assisting Hispanic home buyers has been a multi-year process for Rick Troutman, Founder and CEO of HispanicLending.com. "My goal was to bring together companies that are truly devoted to helping the Hispanic home buying community and providing their services at reasonable prices," Troutman stated. "Buying your first home should be a rewarding experience and that is why HispanicLending.com was developed to provide a one-stop location for all of the first time Hispanic home buyer needs," Troutman said.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050913005019&newsLang=en
Technology
Computer Products & Software: Industry Snapshots, 9/14
Hispanics across the U.S. are increasingly purchasing personal computers and turning to the internet for their information. But this is doing little to spur computer products and software companies to increase their advertising and marketing spending aimed at Hispanic consumers. Despite the fact that computer companies, driven by increased competition, are scrambling to develop new markets, they are paying little attention to the growing number of Latino consumers. Some are dabbing at the Hispanic market with limited campaigns and tiny media buys while others don’t even have marketing plans designed specifically for this demographic, say insiders. Overall, the computer industry is currently spending less than one percent of their total marketing and business resources to reach the Hispanic market. Some have been more proactive, but their investment in advertising to Latinos remains at the low end of the spectrum. Still, Gateway and Hewlett-Packard have for years courted Hispanic customers with Spanish-language commercials, services, web sites, or celebrities. And, in 2004, Dell began targeting Latino consumers directly. The company launched a campaign that included commercials airing on Univision and a Spanish-language website - www.dell.com/español.
Posted at 12:25 pm by CMG_Hispano
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Sep 12, 2005
Telecommunications
VOIP Providers Say "Si" to Latin, South America: Tech News World, 9/10
The Internet telephony market in Latin America and South America is poised for considerable growth in the coming years, experts tell TechNewsWorld. ISP Interlink Global has formed a subsidiary called Interlink Ecuador, and is working with the Ecuadorian millionaire investor Patricio Burbano along with the country's government on the project to provide voice and data services to local corporations, the banking sector and government departments. Turinco, a publicly traded company controlled by investor Sir John Baring, recently acquired Arvana Networks, a managed voice services provider based in Brazil. The latter had focused its expansion on the Latin American Voice over Internet Protocol (VoIP) market, and the resulting business is expected to continue in the same vein. Another firm, LatiNode, a global VoIP provider, recently disclosed that it deployed a VoIP transcoder for its Latin American network, expanding VoIP capabilities.
http://www.technewsworld.com/story/8dvWcKHV8fbFpG/VoIP-Providers-Say-Si-to-Latin-South-America.xhtml
Posted at 10:47 am by CMG_Hispano
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Sep 9, 2005
Insurance
Kaiser Permanente Introduces Website for Bilingual Latinos: Hispanic Business, 9/8
With the words “Because you live in two worlds, our web site does too,” Kaiser Permanente announced today that it has launched an innovative bilingual model on its award-winning website designed to provide health information linked from English to Spanish, en Español, side by side. La Guia at http://www.kp.org/espanol is the new guide for Kaiser Permanente members that provides them with online health information in Spanish. It is designed to meet the needs of members who are either more comfortable with Spanish or are bilingual and want to look up health information for a Spanish-speaking family member. The majority of Kaiser Permanente members surveyed said that a “side-by-side” model (having La Guía and the icon [ñ] on English pages) is logical and useful. English and Spanish can be used together, rather than creating a separate stripped-down Spanish site. Latino testing showed a stand alone, Spanish-only sub-site would provide less value to bilingual audiences than the side-by-side solution.
http://www.hispanicbusiness.com/news/newsbyid.asp?id=25316&cat=Hispanic+PR+Wire&more=/hprw/
Posted at 03:04 pm by CMG_Hispano
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Sep 8, 2005
Athletics
NFL Attempts to Market to Hispanic Fans: HIspanic Business, 9/8
As he boarded a plane bound for Mexico on a promotional tour with the Dallas Cowboys, Daniel Villanueva wasn't sure what to expect.
The Cowboys kicker knew Mexicans loved their version of futbol, but he wondered if they would embrace America's brand.
When the players entered the airport and were swarmed by a sea of cheering fans, Villanueva had his answer.
"That is when it first hit us there was a market there," the Camarillo resident said of the Cowboys' 1965 trip to Mexico City. "We were not only America's team, we were Mexico's team."
http://www.hispanicbusiness.com/news/newsbyid.asp?id=25288&cat=Headlines&more=/news/more-news.asp
Banking
Hispanic Group Sues Over H&R Block WOrk: Kansas City, 9/8
A group of Hispanic contractors has filed lawsuit alleging that it has been unfairly shut out of work on the new H&R Block headquarters downtown. The lawsuit filed in Jackson County Circuit Court is the latest volley in a series of complaints by minority groups that they are not sharing in the downtown building boom. The Kansas City Hispanic Association Contractors Enterprise and several members are suing the city of Kansas City, the Tax Increment Financing Commission, H&R Block and J.E. Dunn Construction Co., the general contractor.
http://www.kansascity.com/mld/kansascity/news/local/12586403.htm
Posted at 04:25 pm by CMG_Hispano
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Sep 6, 2005
Media
As Hispanic Population Surges, Latino Radio Market Booms: Grand Rapids Press, 9/5
When Lupita Reyes was 26, she walked into the WHTC office in Holland to register a complaint. The city had a large Latino population, but there was no Spanish-language programming on the Holland airwaves. We'll think about it, the staff told her. Come back in a few days. In the Grand Rapids area, Hispanic radio has become red-hot in recent years, with three AM stations devoted full-time to the format. This is consistent with national trends. According to 2000 Census figures, Kent County's Hispanic population is about 41,000, a number that has tripled since 1990. In the same period, Ottawa County's Hispanic population more than doubled to about 17,000. A booming minority population means advertisers are looking to reach a growing market, hence the explosion of new media.
http://www.mlive.com/entertainment/grpress/index.ssf?/base/entertainment-1/1125931625220230.xml&coll=6
5 Trends to Watch: Marketing y Medios, 9/1
These are heady times for the U.S. Hispanic market. There is a prevailing sense of dot-com déjà vu, only without the buckets of money.
Practically every week a new magazine is launched or another radio station flips to a Latino format or yet another Spanish-language newspaper starts in a city or town where there were almost no Hispanics 10 years ago. There is a similar flurry of activity on the marketing side. Latino Youth: It's the Numbers, Stupid , Consolidation of media ownership; Diversification of media outlets , AD Agencies Under Assault , From Matehuala to Guatemala , and 'Unstoppable' .
http://www.marketingymedios.com/marketingymedios/magazine/article_display.jsp?vnu_content_id=1001052642
Banking
Bank of America Now Has 2 Hispanic Shops: HMW Online, 9/5
Last week's selection of Omnicom – and eight of its agencies – to handle the $600 million Bank of America account has led to confusion over the Hispanic assignment. Dallas-based Cultura, which is 49 percent owned by Omnicom – was tapped to handle multicultural marketing, focused on Hispanic, African American and Asian communities. However, for the past 12 years independent Houston-based López Negrete Communications has been Bank of America's Hispanic agency of record. And even after Bank of America selected the Interpublic Group of Cos. as its lead agency in 2003, López Negrete remained the sole Hispanic agency of record. On Thursday, executives at Bank of America did little to clarify the assignments going forward. Tara Burke, a Bank of America spokesperson, says the bank will continue to work with López Negrete and refuses to provide additional explanation. "We don’t comment on our agency relationships," she insists. At López Negrete, work on the Bank of America account is proceeding on schedule. The agency has a contract through the end of 2005 and is already working on Hispanic marketing efforts for 2006. "We will continue to partner with Bank of America until further notice," says Virginia Sánchez, public relations director at López-Negrete.
http://www.hmweekly.com/issues/9_36/accounts/148569-1.phtml
Posted at 04:57 pm by CMG_Hispano
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Sep 2, 2005
Media
Vanguard Re-Enters Multicultural Fray: Marketing y Medios, 9/2
Vanguard Communications, a multicultural marketing and communications company founded in 1995, is relaunching this year as an independent firm and under the name VanguardComm.
CEO Esther Novak, a native of Peru, founded Vanguard Communications and later merged with Omnicom's Ketchum in 2001 to form Ketchum Vanguard. The merger, completed only five weeks before Sept. 11, did not go as planned and the partners decided to "unmerge" in 2003. "It was just not the right time," says Novak, who spent 2004 and part of 2005 to plan her comeback as an independent firm.
http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1001054124
Posted at 02:38 pm by CMG_Hispano
Permalink
Sep 1, 2005
Business
Hispanic Business Presents the Top 40 Companies for Hispanics:Hispanic Business, 9/1
Unlike other “Best Company” lists, which focus on hiring or leadership, the Hispanic Business directory looks at how companies reach out to Hispanics in recruitment, promotion, procurement, philanthropy, and marketing.
McDonald’s Corporation topped the list and tributes their success on dependence of their franchisees, staff and suppliers. They have launched an education program in which Spanish-speaking employees can learn English and English-speaking employees can learn Spanish, showing its commitment to cultural diversity and understanding.
http://www.hispanicbusiness.com/news/newsbyid.asp?id=25184&cat=Hispanic+PR+Wire&more=/hprw/
Consumer Products
Georgia-Pacific Selects La Agencia de Orci as 1st Hispanic Agency of Record:
Georgia-Pacific Corp. has stepped into the Hispanic marketing arena by selecting La Agencia de Orci & Asociados, one of the largest independently owned Hispanic marketing agencies in the
U.S., as its Hispanic advertising agency of record. Orci has been charged
with marketing Georgia-Pacific's wide array of brands to the U.S. Hispanic
market. The first assignment, to create the first Hispanic targeted campaign
for Brawny paper towels, will launch this week with TV spots and is part of an
integrated advertising/sales promotion program designed entirely by La Agencia
de Orci for Western markets.
"Orci has displayed the unique potential to mold our brand into a Hispanic
household name and we are very encouraged with the agency's superior retail
capabilities," says Gino Biondi, Director Brawny Marketing. "We are looking
to grow in many new areas and build the strength of our brand, and the
partnership with La Agencia de Orci is a critical part of our developing
integrated marketing efforts for the future."
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-31-2005/0004097450&EDATE=
Posted at 03:18 pm by CMG_Hispano
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